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authorSilvio Rhatto <rhatto@riseup.net>2021-01-17 14:32:44 -0300
committerSilvio Rhatto <rhatto@riseup.net>2021-01-17 14:32:44 -0300
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@@ -15,26 +15,26 @@ propriedade.
[De onde vem o slogan THINK](/books/history/ibm-holocaust):
- NCR salesmen wore dark suits, the corporation innovated a One Hun-
- dred Point Club for agents who met their quota, and The Cash stressed "clean
- living" as a virtue for commercial success. One day during a pep rally to the
- troops, Watson scrawled the word THINK on a piece of paper. Patterson saw
- the note and ordered THINK signs distributed throughout the company.
- Watson embraced many of Patterson's regimenting techniques as indispens-
- able doctrine for good sales. What he learned at NCR would stay with him
- forever.
-
- -- do livro IBM and The Holocaust, pág. 42
-
- Large pictures of Watson in the weekly company publication, Business
- Machines, regularly sported headlines proclaiming even his ordinary accom-
- plishments, such as "Thomas J. Watson Opens New Orleans Office." The ever-
- present equating of his name with the word THINK was more than an
- Orwellian exercise, it was a true-life indoctrination. The Watson mystique
- was never confined to the four walls of IBM. His aura was only magnified by
- his autocratic style
-
- -- do livro IBM and The Holocaust, pág. 47
+> NCR salesmen wore dark suits, the corporation innovated a One Hun-
+> dred Point Club for agents who met their quota, and The Cash stressed "clean
+> living" as a virtue for commercial success. One day during a pep rally to the
+> troops, Watson scrawled the word THINK on a piece of paper. Patterson saw
+> the note and ordered THINK signs distributed throughout the company.
+> Watson embraced many of Patterson's regimenting techniques as indispens-
+> able doctrine for good sales. What he learned at NCR would stay with him
+> forever.
+>
+> -- do livro IBM and The Holocaust, pág. 42
+>
+> Large pictures of Watson in the weekly company publication, Business
+> Machines, regularly sported headlines proclaiming even his ordinary accom-
+> plishments, such as "Thomas J. Watson Opens New Orleans Office." The ever-
+> present equating of his name with the word THINK was more than an
+> Orwellian exercise, it was a true-life indoctrination. The Watson mystique
+> was never confined to the four walls of IBM. His aura was only magnified by
+> his autocratic style
+>
+> -- do livro IBM and The Holocaust, pág. 47
Esse aí é o DNA da IBM. Não é de se estranhar que tenha sido tão fácil para a
Apple capitalizar em cima dos hobbystas da computação pessoal e se colocar como
@@ -62,12 +62,12 @@ público letrado que produz código.
### A nova ideologia
- O lance é...
- Na nova ideologia, o slogan mudou
- Nao eh mais **THINK**
- Mas sim **INTERACT**
- Daí que as recentes linhagens técnicas tem outro design
- Pra facilitar uma interação instantânea, não para pensar
+> O lance é...
+> Na nova ideologia, o slogan mudou
+> Nao eh mais **THINK**
+> Mas sim **INTERACT**
+> Daí que as recentes linhagens técnicas tem outro design
+> Pra facilitar uma interação instantânea, não para pensar
Não que o slogan anterior tenha sido abolido, mas ele é minoritário numa indústria
da computação onde a maior parte dos consumidores não está sendo tratada como